Anchoring on a Niche: Chen Yongqing and the "Small Giant" Breakthrough Path of Xiamen Large Automation
At the Intelligent Manufacturing Industrial Park in Tong’an, Xiamen, the automotive touch screen full lamination production line of Xiamen Large Automation is running at full speed. This equipment, equipped with the self-developed five-axis linkage control system and intelligent visual alignment platform, achieves micron-level precision for full lamination of screens, holding a leading market share in the nationwide automotive touch screen lamination equipment market. From its humble beginnings in 2008, when the three founders each invested 100,000 RMB, to now being recognized as a national-level "Specialized, Refined, Distinctive, and Innovative" small giant enterprise, Chairman Chen Yongqing has led the company through 17 years of development. This journey is a story of "breaking through with foresight, establishing roots with technology, and growing with adaptability" in the evolution of "Specialized, Refined, Distinctive, and Innovative."
Focusing on Niche Markets: Pre-emptively Planting the Seeds of Technology
"Don’t chase after orders when making equipment; focus on the future of the industry." This was Chen Yongqing's guiding principle at the outset of his entrepreneurial journey. In 2008, when the company was founded, the rise of smartphones created a surge in demand for touch screens, but domestic lamination equipment technology lagged behind. Chen Yongqing decisively focused on the 3C electronics display field, starting with basic dispensing and lamination equipment, quickly becoming a key supplier of core equipment to early display companies.
The true turning point came with the accurate prediction of technological trends. When fingerprint recognition technology for smartphones was just emerging, Chen Yongqing recognized it as an industry necessity and immediately invested 2 million RMB to establish an R&D team to tackle the challenge. While others were still observing, the company had successfully launched fingerprint recognition module dispensing and lamination equipment, quickly seizing the market gap. However, the rapid iteration of the smartphone industry soon rendered this equipment obsolete. This experience reinforced Chen’s strategy of "preemptive planning"—after analyzing industry trends, he focused on high-precision narrow bezel technology, developing side-glue dispensing equipment in advance, which ultimately perfectly matched the 2017 demand for Apple's "notch screen" technology, making the company a benchmark in high-end display equipment.
This strategy of being "half a step ahead" has been consistent. By predicting the development of water-based adhesive full lamination technology and collaborating with international adhesive suppliers such as Wacker, the company preemptively tackled the technology. Prior to the rise of automotive electronics, the company’s self-developed water-based adhesive full lamination equipment had already passed technical validation, eventually achieving national leadership in automotive touch screen lamination line sales. Chen Yongqing’s logic is clear and firm: "Technological reserves must be ahead of market outbreaks; waiting until demand arrives is always chasing after others."
Focusing on Core Technologies: From Single-point Breakthrough to Systematic Capability Building
The "Specialized" in "Specialized, Refined, Distinctive, and Innovative" is embodied in the company’s extreme focus on core technologies. Chen Yongqing understands that the competitiveness of equipment manufacturing ultimately relies on technology itself. Therefore, the company has always prioritized R&D, progressively overcoming key technical bottlenecks in motion control, intelligent visual positioning, and fluid control.
The breakthrough in five-axis linkage technology is the company’s "technology signature." To solve the challenge of precise positioning for complex curved surfaces, Chen led the team in a two-year R&D process, integrating five-axis linkage control with intelligent visual positioning technology into a modular system. This achieved full-process automation from loading and unloading to precise assembly, with positioning accuracy reaching the industry-leading micron level. This technological breakthrough not only applies to individual devices but extends to system solutions—by building a modular database tailored to the process needs of different industries, the company can quickly match solutions through "building block" combinations, meeting the precision demands of 3C electronics and adapting to customized scenarios in industries like new energy, biomedicine, and AR glasses.
Building a technological moat requires continuous investment. Even during industry cycle fluctuations, the company’s R&D investment ratio has always remained high, cumulatively forming a complete technical system covering equipment hardware, control software, and process solutions. By 2025, its product range has expanded from single dispensing equipment to a full series of automation equipment, including lamination, inspection, and mounting systems, serving leading companies in over 10 countries and regions worldwide. The company has used its technological strength to interpret the "refined and innovative" core of the "Specialized, Refined, Distinctive, and Innovative" model.
Adapting to Trends: From the 3C Sector to Multi-Industry Ecological Extension
"When a technology becomes something everyone can do, you must actively seek change." Chen Yongqing’s philosophy of "change and consistency" has been key to the company’s success across industry cycles. What remains consistent is the commitment to precision manufacturing; what changes is the choice of market sectors and the expansion of business boundaries.
When competition in the 3C sector intensified, Chen Yongqing decisively launched the "track expansion" strategy, extending the company’s technological advantages into automotive electronics, new energy, and AR/VR sectors. Leveraging its expertise in display lamination, the company quickly introduced an automotive touch screen full lamination production line, perfectly aligning with the wave of automotive intelligence. The company became a core supplier to enterprises such as BOE, Tianma, and Desay SV, achieving a "national leader in automotive screen equipment sales." At the same time, its self-developed return energy meter sorting and repair production line was successfully applied in projects like the Shenzhen Power Supply Bureau, extending its automation technology to the power equipment maintenance field. This "core technology + multi-scenario applications" strategy allowed the company to break free from the influence of a single industry cycle.
The upgrade of the business model also reflects "adaptability." From being an equipment manufacturer in its early days to becoming a "custom industrial automation system solution provider," the company not only provides equipment but also deeply engages in optimizing the production processes of clients. Chen Yongqing introduced the "open modular technology" concept, sharing its self-developed core modules with peers, creating a positive feedback loop of "technology output—demand feedback—iteration and upgrade," and building unique ecological value within the industry chain.
Foundational Business Philosophy: Defining the Company’s Position Through Customer Value
"Selling the equipment is just the beginning; solving customers' process pain points is the fundamental goal." This business philosophy permeates every part of the company. The company always uses the needs of industry leaders such as Apple, Huawei, and Samsung as benchmarks, driving its own technological upgrades. These companies’ product innovations often lead industry trends, so keeping pace with them is like standing at the forefront of the industry.
This extreme pursuit of customer value is translated into full-chain service capabilities. From early-stage process research and solution design to mid-stage equipment customization and on-site commissioning, to post-sale maintenance and upgrades, the company has established "one-on-one" technical service teams for each client, creating personalized process archives. Engineers can quickly match solutions from a modular database based on different adhesive properties and production scenarios, realizing "customization on demand, fast delivery." Customer repeat purchase rates consistently exceed 70%.
Internally, Chen Yongqing promotes a culture of "building on expertise" and encourages R&D personnel to dive into production lines and "think about process challenges like customers." This "customer-oriented + technology-driven" cultural DNA has built a strong core technical team, many of whom were involved in the development of China's first dispensing machine, forming the talent base for the company’s continued innovation.
From a Follower in the 3C Sector to a Leader in Multiple Fields
From a follower in the 3C sector to a leader across multiple fields, from a 100,000 RMB startup to a national-level "Specialized, Refined, Distinctive, and Innovative" small giant, the path Chen Yongqing has led the company on is a typical growth journey of "Specialized, Refined, Distinctive, and Innovative": seizing the market’s first-mover advantage with precise foresight, building competitive barriers with core technologies, expanding growth space by adapting to trends, and consolidating a solid development foundation with customer value. As he always emphasizes: "The 'giant' in 'small giant' does not lie in the size of the company but in its irreplaceability in a niche field." In the wave of high-end equipment localization, this persistence of being "specialized and refined, new and strong" is the key to the company’s continued leadership.
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